RZY (pronounced Rosie) is the Toronto based creative practice and nickname of artist and florist Rosalie Villanueva.

A graduate from OCAD University’s Fine Arts degree program, Rosalie’s aesthetic and strong design sense stems from a foundation of photographic studies and art history. Her passion for contemporary photography in combination with her experience as an image-based artist allows her work to display an intimate knowledge and confident use of colour while showcasing an affinity for the unconventional, and a fondness for the peculiar.

Specializing in artistic projects, editorials, styling, and select intimate events, Rosalie’s floral journey began in 2016 where she cut her teeth freelancing for some of Toronto’s top floral studios before establishing her own practice in 2019.

She takes pride in featuring local blooms whenever possible and a commitment to never use floral foam.

Her work is regularly informed by fashion, sculpture, architecture, and the seasons.

AS SEEN IN

• 100 Layer Cake

• Anti-Bride

• Breakfast Television (2023)

• Breakfast Television (2021)

• The Kit (Real Weddings, 2022)

• The Kit (Wedding Trends, 2022)

• The Kit (Real Weddings, 2021)

• The Kit (Wedding Trends, 2021)

• The Kit (Two of Us, 2020)

• Maclean’s

• Rock N Roll Bride

• Theodore Magazine

• Today’s Bride

• Toronto Life

• Toronto Star

• Wedding Bells

SELECT CLIENTS

• &OR Collective

• The Abode

• Alex Watson Studio

• Blue Lavender Events

• By The Namesake

• Cadette Jewelry

• Ceramics by Laura Jean Marie

• Daydream

• Mad Bash Group

• Red Tape Brewery

• Sephora

• Slow Dance Studio (formerly Studio Bicyclette)

• Soft Fire Ceramics

• Tiffany Pratt